Advertising terms and conditions refer to the set of rules and regulations that govern the relationship between a company or individual advertising a product or service and the consumers who will be exposed to the advertisement. These terms and conditions outline the rights and responsibilities of both parties, including the use of trademarks and copyrights, payment and delivery terms, and any disclaimers or limitations of liability. They serve to protect both the advertiser and the consumer, ensuring transparency and fairness in the advertising process. Advertisers are required to clearly state their terms and conditions in order to avoid any misunderstandings or legal issues with their customers.