Advertising visibility refers to the level of exposure and attention that a brand or product receives through various marketing and promotional efforts. It is the measure of how easily and frequently a target audience is able to see and recognize a particular advertisement. This can include traditional forms of advertising such as television commercials, print ads, and billboards, as well as newer forms like social media and influencer marketing. A high level of advertising visibility is crucial for a successful marketing campaign, as it increases brand awareness and can ultimately lead to increased sales and customer loyalty.