An advertising wave refers to a surge or trend in the use of various marketing techniques and strategies to promote a product or service. This wave is characterized by a sudden increase in the frequency and intensity of advertisements across various media platforms, such as television, radio, print, and digital. It is often driven by a specific campaign or promotional event, and aims to capture the attention of a large audience and create a buzz around a particular brand or product. The success of an advertising wave is measured by its impact on consumer behavior and sales, as well as its ability to leave a lasting impression in the minds of consumers.