An AdWords budget refers to the predetermined amount of money that a business or advertiser is willing to spend on Google AdWords campaigns. AdWords is an online advertising platform that allows businesses to display their ads on Google’s search engine results pages and other websites. The AdWords budget is typically set on a daily or monthly basis and can be adjusted at any time. It is an essential aspect of any successful AdWords campaign, as it determines the reach and frequency of the ads. A well-managed AdWords budget can help businesses effectively target their desired audience and drive traffic to their website, ultimately leading to increased conversions and sales.