Affiliate conversion refers to the process of turning potential customers into paying customers through the use of affiliate marketing. This occurs when an affiliate, or a person or company promoting a product or service, successfully convinces a potential customer to make a purchase. The affiliate is then rewarded with a commission for their role in the conversion. This type of marketing relies on the trust and influence of the affiliate to drive sales, making it a valuable tool for businesses looking to expand their customer base. Successful affiliate conversion requires a strategic approach, including targeted marketing efforts and effective communication with potential customers. Ultimately, affiliate conversion is a win-win situation for both the business and the affiliate, as it leads to increased sales and revenue for the business and a source of income for the affiliate.