An affiliate program is a marketing strategy in which a company partners with individuals or other businesses to promote their products or services in exchange for a commission. This mutually beneficial arrangement allows affiliates to earn income by driving traffic and sales to the company’s website, while the company gains exposure and potential customers through the affiliates’ efforts. Affiliate programs often provide affiliates with unique tracking links and promotional materials to help them effectively market the products or services. This type of program is commonly used in e-commerce and online businesses, but can also be found in traditional brick-and-mortar industries.