Agency remuneration refers to the compensation or payment received by an advertising or marketing agency for their services rendered to a client. This can include a variety of forms such as a fixed fee, commission, or performance-based incentives. The purpose of agency remuneration is to fairly compensate the agency for their expertise, time, and resources in developing and executing effective campaigns for their clients. It is a crucial aspect of the client-agency relationship and plays a significant role in determining the quality and success of the partnership.