Agency traffic refers to the flow of visitors or users to a website or online platform that is generated through the efforts of a digital marketing agency. This can include various strategies such as search engine optimization, social media marketing, and paid advertising campaigns. The goal of agency traffic is to increase the visibility and reach of a brand or business online, ultimately driving more conversions and sales. By utilizing the expertise and resources of a digital marketing agency, businesses can effectively attract and engage their target audience, leading to a steady stream of qualified traffic to their website.