Definition : Aggregate TV audience

The aggregate TV audience refers to the total number of viewers who have tuned in to a particular television program or network over a specific period of time. This includes both live viewers and those who watch through delayed viewing methods such as DVR or streaming services. It is a measure of the overall reach and popularity of a TV show or channel, taking into account all forms of viewership. The aggregate TV audience is an important metric for advertisers and networks, as it helps determine the success and impact of a program.

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