Alternative marketing refers to non-traditional and unconventional methods of promoting a product or service, often using creative and innovative strategies to reach a specific target audience. This can include guerrilla marketing, influencer marketing, experiential marketing, and other out-of-the-box approaches that deviate from traditional advertising channels. The goal of alternative marketing is to stand out from the competition and create a unique and memorable brand experience for consumers. It embraces the use of technology, social media, and grassroots tactics to create buzz and generate interest in a product or service. Alternative marketing challenges the status quo and encourages businesses to think outside the box in order to connect with consumers in a more authentic and engaging way.