Definition : Alternative question

An alternative question is a type of inquiry that presents multiple options or choices for the respondent to choose from, rather than a simple yes or no answer. It allows for a more nuanced and detailed response, as well as the opportunity for the respondent to express their preferences or opinions. This type of question is often used in surveys, interviews, and discussions to gather diverse perspectives and gather more comprehensive information. Unlike closed-ended questions, alternative questions encourage critical thinking and provide a deeper understanding of the topic at hand.

Discover the Precise Definitions of Marketing Terms

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt