Definition : Always on” marketing

“Always on” marketing refers to a strategic approach in which a brand maintains a constant and consistent presence across various digital channels, such as social media, search engines, and email, in order to continuously engage with and influence their target audience. This type of marketing is characterized by its 24/7 availability and real-time responsiveness, allowing brands to stay top-of-mind and build lasting relationships with consumers. By leveraging technology and data, “always on” marketing aims to deliver personalized and relevant content to consumers at every stage of their buying journey, ultimately driving brand awareness, loyalty, and conversions.

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