App store optimization (ASO) is the process of optimizing mobile applications to increase their visibility and discoverability in app stores. This involves strategically optimizing various elements of an app’s listing, such as its title, description, keywords, and visuals, to improve its ranking in search results and attract more downloads. ASO is essential for app developers and marketers to ensure their app stands out among the millions of other apps available in the app stores and reaches its target audience effectively. By implementing ASO techniques, an app can not only increase its visibility but also enhance its overall user experience, leading to higher user engagement and retention.