ARPP recommendations or codes refer to the set of guidelines and standards established by the Autorité de Régulation Professionnelle de la Publicité (ARPP), a self-regulatory body for the advertising industry in France. These recommendations and codes aim to promote responsible and ethical advertising practices, ensuring that advertisements are truthful, fair, and respectful of consumers and society as a whole. They cover various aspects of advertising, including content, targeting, and disclosure, and are regularly updated to reflect the evolving landscape of advertising. Adhering to ARPP recommendations and codes is considered a mark of professionalism and integrity in the advertising industry.