ASO white hat refers to the ethical and legitimate techniques used to optimize mobile apps for higher visibility and downloads in app stores. This approach follows the guidelines set by app store platforms and focuses on improving the app’s quality, relevance, and user experience. Unlike black hat ASO, which uses deceptive and manipulative tactics, white hat ASO aims to achieve long-term success by following best practices and staying within the boundaries of app store policies. By utilizing ASO white hat strategies, app developers can attract organic and engaged users, leading to increased app visibility, downloads, and ultimately, revenue.