Audience accumulation or cumulation refers to the process of steadily increasing the number of individuals or groups who regularly engage with a particular form of media, such as a television show, podcast, or social media account. This can be achieved through various means, such as effective marketing strategies, word-of-mouth recommendations, or consistently producing high-quality content that resonates with the target audience. The ultimate goal of audience accumulation is to build a loyal and dedicated following, resulting in a larger and more engaged audience for the content creator.