The average newsletter click-through rate refers to the percentage of recipients who click on a link or call-to-action within a newsletter. This metric is commonly used to measure the effectiveness of email marketing campaigns and indicates the level of engagement and interest from subscribers. A higher click-through rate suggests that the newsletter content is compelling and relevant to the audience, while a lower rate may indicate a need for improvement in the newsletter’s design or content. It is calculated by dividing the total number of clicks by the total number of delivered emails, and is typically expressed as a percentage. A well-crafted newsletter with a high click-through rate can lead to increased website traffic, conversions, and overall success for businesses and organizations.