B2B Affiliate Marketing, also known as business-to-business affiliate marketing, is a performance-based marketing strategy where businesses partner with other businesses to promote and sell their products or services. In this type of marketing, the affiliate (the promoting business) earns a commission for each sale or lead generated for the merchant (the selling business). This mutually beneficial relationship allows businesses to expand their reach and increase their sales by leveraging the audience and resources of their affiliate partners. B2B Affiliate Marketing is a cost-effective and efficient way for businesses to tap into new markets and drive revenue growth.