B2B retargeting, also known as business-to-business retargeting, is a digital marketing strategy that involves targeting and engaging with potential customers who have previously interacted with a business’s website or online content. This is achieved through the use of cookies and other tracking technologies, which allow businesses to display personalized ads to these potential customers as they browse the internet. B2B retargeting is a powerful tool for businesses looking to increase brand awareness, drive conversions, and nurture leads in the competitive B2B market. By reminding potential customers of their previous interest in a business’s products or services, B2B retargeting helps to keep a brand top-of-mind and ultimately drive more sales.