B2C, or business-to-consumer, refers to the type of commerce that takes place between a company and individual consumers. In this model, businesses sell products or services directly to the end user, rather than to other businesses. B2C transactions often occur through online platforms, such as e-commerce websites, but can also take place in physical retail stores. This type of business relationship is characterized by a focus on meeting the needs and desires of individual consumers, rather than catering to the needs of other businesses. B2C companies often use marketing strategies to target specific demographics and create a personalized experience for their customers. Examples of B2C industries include retail, hospitality, and entertainment.