A ban on resale at a loss refers to a restriction or prohibition on the act of selling a product or asset for a price lower than the original purchase price. This measure is often implemented by companies or governments to protect the value of their products or assets and prevent individuals or businesses from engaging in unfair or predatory practices. It aims to maintain a fair and competitive market for both buyers and sellers, ensuring that goods and services are sold at a reasonable and sustainable price. Violation of a ban on resale at a loss may result in penalties or legal consequences.