Definition : Banking marketing

Banking marketing refers to the strategic planning and implementation of marketing tactics and strategies by financial institutions, such as banks, to attract and retain customers, increase brand awareness, and promote their products and services. This includes a wide range of activities, from market research and advertising to customer relationship management and product development, all aimed at effectively communicating the value and benefits of a bank’s offerings to its target audience. In today’s competitive banking industry, effective marketing is crucial for building trust, establishing a strong reputation, and ultimately driving business growth.

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