BDDM, or Business-Driven Digital Marketing, is a strategic approach to marketing that focuses on aligning digital efforts with overall business objectives. It involves utilizing data and technology to drive targeted and measurable results, while also considering the customer journey and overall brand experience. BDDM goes beyond traditional digital marketing tactics and instead prioritizes a holistic and data-driven approach to achieve business growth and success. By integrating business goals and digital marketing strategies, BDDM helps businesses effectively reach and engage their target audience, drive conversions, and ultimately, achieve their desired business outcomes.