Beach marketing refers to the strategic promotion and advertising of products or services on or near a beach, typically targeting vacationers and tourists. This type of marketing takes advantage of the relaxed and leisurely atmosphere of the beach to capture the attention of potential customers and create a memorable brand experience. It often involves creative and eye-catching methods such as beach events, branded beach accessories, and collaborations with local businesses. Beach marketing aims to tap into the carefree and positive mindset of beachgoers, making it an effective way to reach a diverse and captive audience.