Behavioral targeting in advertising refers to the practice of using data and insights about an individual’s online behavior, such as their browsing history, search queries, and social media interactions, to deliver personalized and relevant advertisements to them. This approach allows advertisers to target specific audiences based on their interests, preferences, and past actions, increasing the effectiveness and efficiency of their marketing efforts. By tailoring ads to a person’s behavior, behavioral targeting aims to deliver a more personalized and engaging experience for consumers while also helping businesses reach their target audience more effectively.