The Big Brother effect refers to the phenomenon where individuals alter their behavior and actions due to the perceived surveillance or monitoring by a higher authority or figure. This term is derived from the dystopian novel “1984” by George Orwell, where the government is constantly watching and controlling its citizens. In modern times, the Big Brother effect can be seen in various forms, such as social media monitoring, workplace surveillance, and government surveillance. It can lead to self-censorship, conformity, and a sense of paranoia among individuals, as they feel the need to constantly monitor and regulate their own behavior to avoid potential consequences. The Big Brother effect raises concerns about privacy, freedom, and the power dynamics between individuals and those in positions of authority.