Definition : Blind purchase

A blind purchase refers to the act of buying a product or service without prior knowledge or research, often based solely on impulse or recommendation. It is a purchase made without seeing or trying the item beforehand, leaving the buyer unaware of its quality, functionality, or suitability. This type of purchase can be a gamble, as the buyer is taking a risk without fully understanding the value or potential drawbacks of the product. Blind purchases are often made for novelty items, limited edition products, or as a surprise gift. However, they can also lead to disappointment or regret if the product does not meet the buyer’s expectations.

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