Body copy refers to the main written content of a piece of media, such as a magazine article, advertisement, or website page. It is typically longer than a headline or subheading and serves to provide detailed information, convey a message, or tell a story. Body copy is crucial in capturing and maintaining the reader’s attention, as it is responsible for delivering the bulk of the content and conveying the intended message. It is often written in a clear and concise manner, using persuasive language and engaging storytelling techniques to effectively communicate with the audience. In essence, body copy is the heart and soul of any written piece, providing the substance and depth that makes it truly impactful.