Brand advocacy refers to the active and enthusiastic support and promotion of a particular brand or product by its loyal customers. It is a powerful form of marketing that relies on the genuine satisfaction and loyalty of customers, rather than paid advertising. Brand advocates not only purchase and use the brand’s products or services, but also actively recommend and endorse them to others, both online and offline. They are passionate and authentic ambassadors of the brand, helping to build its reputation and credibility through their genuine enthusiasm and positive word-of-mouth. Brand advocacy is a valuable asset for any company, as it can lead to increased customer retention, brand awareness, and ultimately, business growth.