Brand awareness refers to the level of recognition and familiarity that a brand has among consumers. It is the extent to which a brand is known and remembered by potential customers, and how easily it comes to their mind when they think of a particular product or service. This includes not only the brand name, but also its logo, slogan, and overall image. A strong brand awareness can lead to increased customer loyalty, trust, and ultimately, sales. It is an essential aspect of marketing and building a successful brand.