Brand competition refers to the fierce rivalry between companies or products that offer similar goods or services and are vying for the attention and loyalty of consumers. It is a constant battle to establish a unique and desirable brand image, attract and retain customers, and ultimately gain a competitive edge in the market. This type of competition often involves strategic marketing tactics, such as advertising, pricing, and product differentiation, to differentiate one brand from another and stand out in the minds of consumers. In today’s highly competitive business landscape, brand competition plays a crucial role in shaping consumer preferences and driving innovation and growth within industries.