Brand consistency refers to the deliberate and cohesive presentation of a brand’s identity, messaging, and visual elements across all platforms and touchpoints. It is the practice of maintaining a unified and recognizable image that reflects the values, personality, and promise of a brand. This includes consistent use of logos, colors, fonts, tone of voice, and overall aesthetic, creating a sense of familiarity and trust among consumers. By maintaining brand consistency, a company can establish a strong and memorable brand identity, build brand recognition, and ultimately, foster brand loyalty.