Brand degeneration refers to the gradual decline or deterioration of a brand’s reputation, image, and overall value in the eyes of consumers. This can occur due to various factors such as poor management, lack of innovation, negative publicity, or failure to meet customer expectations. As a result, the brand may lose its competitive edge, customer loyalty, and market share, ultimately leading to a decline in sales and profitability. Brand degeneration can be a challenging and costly issue for companies, as it requires significant efforts to rebuild and regain consumer trust and confidence.