Brand DNA refers to the unique and fundamental characteristics that make up a brand’s identity and differentiate it from others in the market. It encompasses the brand’s values, mission, vision, personality, and overall essence. Just like human DNA, a brand’s DNA is the blueprint that shapes its identity, culture, and behavior, and serves as the foundation for all its marketing efforts. It is the core of a brand’s identity and is crucial in creating a strong and consistent brand image that resonates with its target audience. A brand’s DNA is what sets it apart and makes it instantly recognizable, making it an essential element in building a successful and enduring brand.