Brand merchandising refers to the strategic use of branded products and promotional materials to increase brand awareness, loyalty, and sales. It involves the creation and distribution of merchandise such as clothing, accessories, and other items that feature a brand’s logo, name, or slogan. This form of marketing allows companies to connect with their target audience on a personal level, creating a sense of belonging and identity. By incorporating brand merchandising into their overall marketing strategy, businesses can effectively showcase their brand’s values, personality, and unique offerings, ultimately driving customer engagement and brand recognition.