Brand misappropriation refers to the unauthorized use or exploitation of a company’s brand, logo, or other intellectual property without their consent. This can include counterfeiting, trademark infringement, or using a brand’s image or reputation for personal gain or malicious purposes. It not only damages the brand’s integrity and value, but also poses a threat to consumer trust and can result in legal consequences for the perpetrator. Brand misappropriation is a serious issue that companies must actively protect against in order to maintain their unique identity and reputation in the market.