Brand proximity refers to the close relationship between a brand and its target audience. It is the degree to which a brand is able to connect with and resonate with its customers, creating a sense of familiarity and trust. This can be achieved through various means, such as consistent messaging, personalized experiences, and strong brand identity. Brand proximity is crucial for building brand loyalty and driving customer engagement, as it allows a brand to understand and cater to the needs and preferences of its audience. It is a key factor in creating a strong and lasting brand presence in the minds of consumers.