Brand range refers to the variety of products or services offered by a particular brand. It encompasses all the different options and choices available to consumers under a specific brand name. A brand range can include a wide range of products, from basic essentials to luxury items, catering to different needs and preferences of customers. It is a reflection of a brand’s identity and values, showcasing its ability to meet the diverse demands of its target market. A strong and well-defined brand range can establish a brand’s reputation and loyalty among consumers, making it a key factor in its success.