Brand rejuvenation refers to the strategic process of revitalizing and reinvigorating a brand in order to stay relevant and competitive in the ever-evolving market. It involves a comprehensive analysis of the brand’s identity, values, and target audience, followed by the implementation of innovative and modern marketing techniques to breathe new life into the brand. This can include refreshing the brand’s visual identity, updating its messaging and positioning, and adapting to changing consumer trends. The ultimate goal of brand rejuvenation is to reignite consumer interest and loyalty, ultimately leading to increased sales and a stronger brand presence.