Brand relaunch refers to the strategic process of revitalizing and repositioning a brand in the market in order to reignite consumer interest and loyalty. This involves a comprehensive overhaul of the brand’s image, messaging, and overall identity, often including changes to the product or service itself. A brand relaunch is typically undertaken when a brand is facing declining sales, changing consumer preferences, or a need to stay relevant in a competitive market. It requires careful planning, creative marketing, and effective communication to successfully reintroduce the brand to consumers and establish a renewed connection and perception. Ultimately, a brand relaunch aims to breathe new life into a brand and create a fresh, compelling narrative that resonates with consumers and drives business growth.