Brand safety refers to the measures and strategies put in place by companies to protect their brand’s reputation and image from being associated with harmful or inappropriate content. This includes ensuring that their advertisements and marketing efforts are displayed in appropriate and relevant contexts, as well as monitoring and mitigating any potential risks to their brand’s integrity. In today’s digital landscape, where information spreads quickly and without boundaries, brand safety has become a crucial aspect of maintaining a positive and trustworthy brand image. It involves a proactive approach to safeguarding a brand’s values and messaging, ultimately building trust and loyalty with consumers.