Brandjacking refers to the unauthorized use of a well-known brand’s name, logo, or identity for the purpose of gaining attention or causing harm. This can include creating fake social media accounts, websites, or advertisements that mimic the brand’s official presence, often with the intention of deceiving or misleading consumers. Brandjacking can also involve hijacking a brand’s hashtag or online conversation to promote a different agenda or spread false information. It is a form of online identity theft that can damage a brand’s reputation and credibility, as well as confuse and mislead consumers.