BtoB marketing, also known as business-to-business marketing, is a strategic approach to promoting products or services between two businesses. It involves creating and implementing targeted marketing strategies to attract and retain business customers, rather than individual consumers. BtoB marketing focuses on building strong relationships and providing value to other businesses, with the ultimate goal of driving sales and increasing revenue. This type of marketing often involves personalized communication, networking, and a deep understanding of the target business’s needs and pain points. BtoB marketing is essential for businesses looking to expand their reach and establish themselves as trusted partners in their respective industries.