BtoBtoC, also known as B2B2C, is a business model that involves the sale of products or services from one business to another, with the ultimate goal of reaching the end consumer. This type of business model is often seen in industries such as manufacturing, where a company sells its products to another business, which then sells them to the end consumer. BtoBtoC is a strategic approach that allows businesses to tap into new markets and expand their customer base by leveraging the distribution channels of other businesses. It requires strong partnerships and collaboration between all parties involved to ensure a seamless and successful transaction from business to business to consumer. In today’s digital age, BtoBtoC has become increasingly popular as it allows for a more efficient and streamlined process, ultimately benefiting both businesses and consumers alike.