Business to business (B2B) refers to the exchange of goods, services, or information between two or more companies, rather than between a company and individual consumers. This type of transaction is typically conducted for the purpose of furthering the operations and growth of the involved businesses, rather than for personal use. B2B interactions can take place at various levels, from small-scale partnerships between local businesses to large-scale global collaborations between multinational corporations. In today’s interconnected and competitive market, B2B relationships are crucial for companies to thrive and achieve success.