Business to consumer (B2C) refers to the process of selling goods or services directly to individual consumers, rather than to other businesses. This type of transaction typically involves a company marketing and promoting their products or services to a wide audience, with the goal of enticing individual consumers to make a purchase. B2C transactions can take place through various channels, such as physical retail stores, online marketplaces, or direct sales through a company’s website. In this model, the business is responsible for understanding and meeting the needs and preferences of the end consumer, and building a strong relationship with them to encourage repeat purchases. B2C is a crucial aspect of the modern economy, as it allows businesses to connect with and fulfill the needs of individual consumers, driving economic growth and innovation.