Business to retail (B2R) refers to the process of selling goods or services directly to individual consumers through physical or online retail channels. This type of business model involves a company producing or sourcing products and then marketing and distributing them to the end consumer through various retail outlets, such as brick-and-mortar stores, e-commerce platforms, or direct sales. B2R transactions typically involve smaller quantities and higher prices compared to business-to-business (B2B) transactions, as the focus is on meeting the needs and preferences of individual customers rather than bulk orders from other businesses. In today’s competitive market, businesses must carefully strategize and tailor their B2R approach to effectively reach and engage with their target audience, ultimately driving sales and building brand loyalty.