Buzz marketing is a strategic marketing technique that aims to create a buzz or excitement around a product, service, or brand through word-of-mouth and viral marketing tactics. It involves leveraging the power of social media, influencers, and other unconventional methods to generate interest and buzz among consumers, ultimately leading to increased brand awareness and sales. Unlike traditional marketing, buzz marketing relies on creating a buzz organically rather than through paid advertising, making it a cost-effective and authentic way to reach and engage with target audiences.