C2B, or Consumer-to-Business, is a business model in which consumers have the power to initiate and drive transactions with businesses. Unlike traditional business models where businesses reach out to consumers, C2B flips the script by allowing consumers to offer products or services to businesses. This can include freelance work, product reviews, or even selling personal data. C2B empowers consumers to take control of their interactions with businesses, creating a more dynamic and mutually beneficial relationship. With the rise of the gig economy and the increasing importance of consumer feedback, C2B is becoming an increasingly popular model for businesses looking to stay ahead of the curve.