C2C E-commerce, also known as consumer-to-consumer e-commerce, is a type of online business model where individuals or consumers buy and sell goods and services directly to each other through an online platform. This form of e-commerce eliminates the need for a middleman or retailer, allowing for a more direct and personal transaction between buyers and sellers. Examples of C2C e-commerce platforms include online marketplaces, classified ads websites, and peer-to-peer sharing platforms. This type of e-commerce has become increasingly popular due to its convenience, affordability, and the ability for individuals to easily connect and conduct business with one another.